All girls should be " Free to be girls" , to be free to make positive choices for their futures and happiness. I'm so excited about our "Free to be girls" campaign. Proceeds will go to supporting hands-on organizations with proven success in providing rescue , education , and empowerment to survivors of abusive exploitation and trafficking, creating a place where girls are "free to be girls.If you haven't watched the documentary Half the sky , it's a must ! The women helping women are so fantastic and inspiring , we wanted to help in our small way . I'm so into buying things this holiday season that support a cause .